Solid messaging. Higher conversions. Experiences that work.

Resonant is a design and messaging consultancy, helping ecommerce and SaaS companies generate more revenue by turning customer insights into experiences that convert.

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How I help

Conversion audit & Roadmap


Know something’s off, but can’t pinpoint what? Get a clear, prioritized plan for fixing messaging misfires and dropoffs with a 2-week sprint.

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Conversion optimization

Ad spend up, but conversions are down? I’ll help you turn more visitors into customers using research-backed insights, not guesswork.

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Content design & UX writing


Need content help, but can’t afford a full-time hire? Work with me to increase adoption, improve usability, and lower churn in your product.

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Photo of Samantha Sauer, who has blonde hair, curtain bangs, and is wearing a blue shirt

Hi, I’m Samantha

I’m a UX and conversion optimization consultant. Before founding Resonant, I spent 5.5 years at Amazon as a senior UX content designer for Echo Show, Fire TV, and other Alexa devices. I optimized onboarding flows, created first-time user experiences, and led messaging for growth initiatives. All at a massive scale.

Before Amazon, I spent 10 years at agencies, SaaS companies, and healthcare systems.

Need help? Get started by booking a 30-minute discovery call with me.

“After implementing Samantha’s advice, our sales were up 26% month-over-month. And that was entirely because we had a 21% increase in conversions. Her audit improved our website UX, made our brand positioning more cohesive, and identified major conversion blockers. If you care about your customers' experience, look no further.”

Matt Hayes, Founder, Bayyār

Samantha was instrumental in some of our highest-impact product launches at Amazon for many years. She crafts content that connects with customers and drives results. She brings a rare ability to blend deep research with creative storytelling.”
Gretchen Nash, Director of UX at Lenovo, formerly Senior UX Design Manager at Amazon

"One of those rare UX writers with strong writing skills, deep content strategy, and an eye for design.
Samantha excels at balancing the needs of the end-customer with business requirements. I can't recommend her enough.”

Sally Hinds, Principal UX writer at Amazon